Head of Marketing
Treyd is rapidly scaling and we’re all about supporting others on their growth journeys. We’re a fast-growing B2B fintech pioneer that helps consumer goods companies supercharge their growth with our pivotal offering: a sell first, pay suppliers later solution that removes the pain of paying suppliers upfront. And it’s not just about the dough – we enable a shift to more sustainable freight options with less CO2 emissions. Win win win.
Our growth-hungry customers are well matched in our team of Treydsters. We’re currently +50 people with moonshot ambitions, spread across offices in Stockholm, London and Cairo – and we continue to expand rapidly. By joining now you will set the course for the adventures ahead together with your supporting teammates.
Sales are currently growing at an extraordinary rate and we are now in search of a new Head of Marketing to join us on this exciting journey. As the Head of Marketing at Treyd, you will have the responsibility and autonomy to oversee all marketing initiatives. In this role, you will have a substantial influence on the commercial team and the acceleration of our growth.
As the Head of Marketing, your main responsibility will be managing the Treyd brand and overseeing all demand generation efforts. The ideal candidate should possess a strong passion for marketing, brand building, and a creative mindset. Our customer base includes +700 retailers, distributors, and e-commerce companies from various industries in Sweden, Norway, Finland, Denmark, Ireland, and the UK.
Our primary customers, e-commerce companies, hold a special place in our hearts due to their exceptional marketing skills. Their expertise extends beyond generating brand awareness; they are virtually masters in this field. If campaigns like Chimi's collaboration with Elsa Hosk or Boxbollen's star-studded campaigns featuring A-list US celebrities have caught your eye, then you're speaking our language.
Main Responsibilities
- Establish the marketing strategy, plan and priorities for all markets, both tactically and long-term, to support current sales and revenue targets for existing and new customers.
- Enhance and optimise customer acquisition from inbound sources, working closely with the sales team to improve outbound efforts.
- Manage Treyd’s key marketing channels:
- Website
- Owned social media
- Paid media, primarily Linkedin, Meta, and Google Ads
- Events
- PR
- Partnerships, including co-marketing campaigns
- Treyd Secrets podcast
- Email marketing
- Lead the development of our brand strategy and tone of voice.
- Continue developing our content concept Treyd Secrets including our own podcast under the same name.
- Create a demand generation strategy to increase awareness and demand for Treyd across all marketing channels.
- Conduct customer research, create Ideal Customer Persona (ICP) definitions, and segment the market in accordance with commercial goals and buyer personas.
- Devise a content marketing strategy and oversee SEO (Search Engine Optimization)
- Handle relationships with relevant agencies (currently a design agency and performance marketing freelancers).
- Oversee our go-to-market strategy for new market expansion.
- Responsible for budgeting, ensuring that budget priorities align with business goals.
Skills & Requirements
Must-haves:
- Passionate with a can-do attitude, willing to go the extra mile to deliver results for your team and Treyd as a whole.
- Thrives in a scale-up environment where personal ownership, initiative, and a flexible mindset are key.
- Collaborative mindset with experience in working with Sales and Customer Success teams.
- Creative mind with a flair for writing and strong ability to think outside the box.
Nice to have:
- Experience as a B2B marketeer from either fintech or SaaS.
- Experience working with marketing for e-commerce brands.
- Moderate understanding of basic financial metrics.
What we offer
- A vibrant, fun, and challenging workplace with ambitious plans for the future.
- Competitive compensation package including equity and a competitive pension plan.
- The opportunity to join at an early stage, setting the foundation and culture together with the rest of the diverse Treyd family.
- High-speed environment, lots of accountability, peer support, and growth opportunities at a dog-loving office in central Stockholm.
- Department
- Marketing
- Locations
- Stockholm
- Remote status
- Hybrid Remote
Stockholm
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Competitive compensation
We want the best of the best and we pay for it. -
Stock option programme
We believe all of us should benefit from our success. -
Unforgettable journey
Are you part of the first 20 employees in the next global fintech phenomenon? The first 50, 100, 200? Apply today.
Workplace & culture
At Treyd you will be part of a creative workplace with a high-ceiling, can-do culture. Improvements are implemented very fast and all team members contribute and play a huge part in making our service better each day. Join a team with professional colleagues with several years in their respective field where your ideas and thoughts will be encouraged and shared in regular all-hands meetings and department stand-ups.
About Treyd
Treyd enables fast-growing brands to scale without the restraints of working capital. By offering B2B financing of international and domestic supplier invoices, trade financing, with innovative underwriting principles combined with a top class UI/UX platform, Treyd is spearheading the next revolution for brand owners and e-commerce.
Head of Marketing
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